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Category: Trends

Insights

#Trendspotting: Sweet Options

Beverage companies are using alternative sweeteners like stevia and monk fruit, or even combining them with sugar, to meet consumer demand for lower sugar drinks without sacrificing taste.

Healthy Libations 2.0

The "better-for-you" trend is influencing alcoholic drinks. Hard kombucha with higher alcohol content is gaining traction. There's also a rise in low/no alcohol options for health-conscious consumers.

#Trendspotting: 2020 Trend Predictions Part II

2020's Trends: Botanicals like hibiscus blend with fruit flavors. Exotic tastes like matcha and ginger gain popularity. Nostalgic treats inspire new beverage flavors. Creamy foam and chewy textures enhance sensory appeal.

Drinking Going Digital

The beverage industry is innovating in two main areas: new product development and digital technology integration.

Feeding the Future: Food for Kids Summit Recap

The Food for Kids Summit revealed efforts to increase veggie consumption among children, from early introduction to stealth-health approaches. Cauliflower pizza crust is highlighted as a plant-based option.

#Trendspotting: 2020 Trend Predictions

Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.

Consumers Say What? #DrinkTrends on Instagram

While some hashtags like #matcha surged with over 4.7 million mentions, others like #beetrootlatte showed smaller but notable growth with just over 24k mentions.

#Trendspotting: The Green Rush

CBD-enhanced beverages are gaining momentum, with offerings from Dram, Elev8 Hemp, and more.

Future of Function

Thousands of functional beverages now address needs like energy, gut health, and cognitive function. The future may lie in multi-purpose beverages combining several functional ingredients for multiple benefits, like electrolyte-rich coconut water in energy drinks.

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