Formulating to please both young palates and parents’ values is no easy feat, but creative food and beverage brands are making headway. General initiatives for committing to healthier lifestyles [...]
As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]
In the music industry, collaborations with other musical groups is a celebrated pastime. Whether its Aerosmith and Run-D.M.C.’s “Walk This Way,” Queen and David Bowie’s “Under Pressure,” or Boyz [...]
While the term imbibe is often associated with alcohol consumption, our R&D team’s primary areas of expertise have been in formulating for functionals (CBD, BCAAs, animal and plant-based [...]