Flavor Drop: English Toffee & Strawberry Basil
Strawberry Basil, a marriage of sweet and savory, has emerged as a trend in the food and beverage industry. Toffee, a confectionary classic, is experiencing a resurgence in popularity.
Beverage Innovations Defining 2025 from Liver Health to Lemonade
From liver health-focused products to sugar-inspired flavors without the added sugar, the industry is responding to the growing demand for healthier options that don’t compromise on taste.
Flavor Drop: Nectarine & Yuzu Lime
In this month’s Flavor Drop, we explore true-to-fruit flavors with Citrus undertones (Nectarine) and overtones (Yuzu Lime).
Flavor Drop: Dragon fruit & Pear
Over the years, dragon fruit has gained popularity in Western countries. However, it is often still seen as an exotic fruit and a trendy ingredient for Instagram-worthy dishes.
Ingredient suppliers enhance portfolios
To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
Performance beverages expand beyond fitness
One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages
As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.
Imbibe, Experts in Sweeteners and Taste Modulation, Launches Sweetener Masterclass
Imbibe’s sensory and taste modulation scientists compiled over a decade of sweeteners knowledge to develop a comprehensive session that offers companies the insight they need to optimize the taste of their products.