Innovating with CBD

Posted: June 18, 2020
In: In the Media

Cannabidiol (CBD) has been a buzzword the last few years because it has a laundry list of suggested health benefits, including relief from pain, anxiety, depression, sleeplessness and more. Another potentially appealing quality of CBD is that it’s risque in nature. CBD is a cannabinoid that comes from the Cannabis Sativa L. plant, which can consist of hemp stalks and flowers of marijuana. The easiest way to discern hemp from marijuana is through the THC content (the intoxicating compound in cannabis).

Though CBD can come from either source, marijuana-derived CBD products are only legal at the state level where recreational marijuana is also legal. For this reason, most products on the market use hemp-derived CBD, though there are still very complicated regulations about incorporating it into consumable products. Even hemp-derived CBD is currently illegal for use in food and beverages because the Federal Food, Drug and Cosmetic (FD&C) A ct prohibits adding approved drugs to human or animal food in interstate commerce, and CBD is an active ingredient in GW Pharmaceuticals’ epilepsy drug Epidiolex.

Read the full article in Natural Products Insider.

cannabis, cbd

Keep Reading:

Solving Taste Challenges at Scale: Imbibe Expands Its SweetSense® Taste Modulation Platform

Discover how Imbibe’s expanded SweetSense® platform helps brands overcome bitterness, off-notes, and formulation complexity—so you can deliver great-tasting beverages, every time.

How Much Hype Can You Fit in a Bottle?

Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.

Optimize R&D with Sensory Insights from Imbibe

Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.