Functional beverage trends highlight better-for-you ingredients

Posted: June 3, 2019
In: In the Media

Functional beverages exist for so many need states that it almost seems like science fiction. Need and energy boost? Want brighter, tighter skin? Can’t relax? A beverage can help. Consumers are embracing beverages enhanced with inherently beneficial ingredients once limited to supplements that address two or more need states from one application. In addition to quenching thirst, consumers are seeking beverages that deliver key nutrients, boost energy, enhance cognitive function, heighten beauty, improve gut health and promote relaxation. Beverages can also offer support for personalized needs such as oral or cardiovascular health.

Read the full article in Natural Products Insider.

beverage, Beverage Industry, beverage trends, natural beverages

Keep Reading:

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.

The Case for Sweet Heat and Layered Flavor

Hot honey, one of the clearest examples of a sweet base carrying real heat, has grown 197% on U.S. restaurant menus over the past four years. Consumers are not choosing between bold and balanced. They are asking for both.

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.