#Trendspotting: The Wellness Wagon
Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.
6 Sports drink trends to watch
The sports drink market is growing with healthier options. Consumers are interested in “superdrinks” that combine hydration, energy, and protein with ingredients like electrolytes, BCAAs, and coconut water.
8 Tips for Building Brand Loyalty
Keeping beverage customers loyal is hard. Consumers want constant innovation, affordability, and quality. Surprise them with exciting flavors and textures, be honest about your ingredients, and sell online where they’re shopping now.
Alcoholic beverage innovation accelerating
Canned adult drinks are on the rise despite COVID-19. People can’t go to bars, and some places allow alcohol delivery, making canned drinks a convenient alternative.
Botanicals and functional beverages
Fitness trackers and at-home workouts are making people pay more attention to how food and drinks affect them. This has increased demand for functional beverages, which offer benefits beyond just hydration or taste.
Beverage Survival Guide
Before creating a beverage, consider its nutrition, regulations, competition, packaging, and processing. This guide will help you develop your beverage idea into a successful product.
Boosting energy, limiting fatigue
Energy drinks are a dominant player in the sports nutrition market, making up two-thirds of the market share. The growth has remained steady at around 7.5% since 2018 and is expected to hold steady through 2021.
Using their Gut Instincts
Consumers are more health-conscious and want functional beverages with dietary fiber, prebiotics, and probiotics to improve digestion and overall wellness.
#Trendspotting: The COVID-19 Effect
The pandemic is driving demand for functional beverages that boost immunity, reduce stress, and improve sleep. Consumers are also interested in DIY in food, beverages, and cocktails, along with nostalgic flavors and products that recreate restaurant experiences at home.
