US beverage trends of 2020: “True-to-fruit,” CBD ingredients and reduced sugar to star, Imbibe predicts
Expect botanicals paired with “true-to-fruit” flavors like basil and strawberry, alongside exotic versions such as calamansi, tangerine, and yuzu. Combining these with familiar flavors like guava and strawberry will introduce consumers to new taste experiences.
Functional Beverages Going Back to the Basics (Part I)
Beverage trends emphasize a return to essential nutrients like fiber, omega-3s, calcium, choline, B-vitamins, vitamin C, vitamin D, iron, magnesium, potassium, and zinc.
Imbibe Releases 2020 Trend Predictions
In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.
Clean label, functional beverage solutions
Sugar serves as more than just a sweetener in functional beverages, acting as a masking flavor to balance off-notes from botanicals and other ingredients.
#Trendspotting: 2020 Trend Predictions
Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.
Consumers Say What? #DrinkTrends on Instagram
While some hashtags like #matcha surged with over 4.7 million mentions, others like #beetrootlatte showed smaller but notable growth with just over 24k mentions.
Formulation considerations for developing probiotic-rich food and beverage products
Refrigerated drinks like yogurt and kombucha typically use live cultures, while non-refrigerated beverages often utilize spore forms for stability, explains Joe Farinella, VP of R&D at Imbibe.
Milking the Demand for Dairy Alternative Beverages
The dairy alternative market is booming, driven by health-conscious consumers and the rise of veganism. Sales have surged, with almond milk leading the pack, followed by soy and coconut milks.
Come See Us at Booth #758 at CSIFT Supplier’s Night!
Come See Us at Booth #758 at CSIFT Supplier’s Night!
#Trendspotting: The Green Rush
CBD-enhanced beverages are gaining momentum, with offerings from Dram, Elev8 Hemp, and more.