This Trend Has Mushroomed

Functional mushrooms have surged in popularity, appearing in beverages like coffee, smoothies, and teas due to their adaptogenic properties. Mushrooms such as chaga, reishi, and cordyceps offer benefits like stress relief, improved immunity, and cognitive enhancement.
Our Newest Imbibers

Imbibe new hire introductions.
#Trendspotting: 2019 Trends

Functional beverages like Rebbl Elixirs and Superfood lattes are on the rise, offering health benefits with ingredients like turmeric and ashwagandha. Gut health drinks with prebiotics and probiotics gain traction.
Functional beverages will get even more personalized in 2019

Functional beverages are booming, offering solutions for diverse needs like immunity, focus, and skincare. Expect increased demand for benefits like sleep, energy, cognition, beauty, and gut health in 2020, with emerging trends catering to even more personalized health needs.
Beverage ingredient suppliers announce new appointments, expanded flavors
A link to other articles of Imbibe in the news.
Sip on These 2019 Beverage Trend Predictions from Imbibe

Imbibe’s 2019 beverage trends highlight a yearning for nostalgic flavors like s’mores and birthday cake, offering comfort in stressful times. Seasonal favorites such as pumpkin spice and caramel apple remain popular as limited-time offerings.
Holistic Health & Wellness Beverages

In 2019, health-conscious consumers drove the rise of plant-based products, with a 62% growth in plant-based claims. Even meat-eaters embrace these options for perceived health benefits and sustainability.
2019 Beverage Trends: Top Predictions for the Coming Year

In 2019, expect beverage trends to reflect a holistic approach to health and wellness, addressing mental, physical, and environmental well-being.
Imbibe Releases 2019 Beverage Trend Predictions

Imbibe’s top beverage trends for 2019 reflect a holistic approach to health and wellness, with products targeting mental, physical, and environmental well-being. Attributes like texture, clean labels, sugar reduction, and sustainability will also shape the market.