Relax. Consider Adaptogens in Your Next Beverage Project
Adaptogens, herbs known to help manage stress, are entering the food and beverage world. Ashwagandha, holy basil, lavender, maca, and mushrooms are some examples.
Adaptogens: Superfoods That Fight Stress
The passage discusses three adaptogenic herbs used in beverages: Ashwagandha (hormonal & anti-inflammatory), Tulsi (adrenal, thyroid, blood sugar), and Schisandra (anti-inflammatory, adrenal, liver, digestion, skin).
Imbibe Is Exhibiting At New York Section IFT Supplier’s Night
Join us at the NYIFT Supplier’s Day Expo on May 8, 2018, at the Meadowlands Expo Center in Secaucus, NJ. Experience the SweetSense™ buzz and taste our proprietary sweetness enhancer in action.
Ginger provides value-added benefits to beverages
Ginger, a popular spice with medicinal properties, is gaining traction in functional beverages due to the health-conscious consumer and demand for clean-label ingredients.
IMBIBE RELEASES SECOND PROPRIETARY INGREDIENT THAT MASKS OFF-NOTES
Imbibe launches NonSense™, a natural flavor solution that masks unpleasant tastes in healthy beverages. NonSense™ is organic compliant, non-GMO, and integrates well with Imbibe’s other flavor-enhancing technologies.
Functional Ingredients to Watch
Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.
Beverages go hyper-customized: What claims are floating to the top?
Imbibe, a beverage development company, notes a rise in functional beverages catering to specific needs like immunity, beauty, and cognitive function. This trend is supported by a 27.2% increase in functional beverage launches in 2017.
A spice that is twice as nice
Link to an external article about Imbibe providing insights into the use of ginger in beverages in Beverage Industry.
Beauty Enhancement: The In Vogue Function
The beauty industry is booming, with a new trend of “beauty from within” gaining traction. Consumers are seeking edible products like beverages that claim to improve hair, skin, and nails.
Bringing beverage innovation to food service
Consumers are driving the beverage market towards healthier options with less sugar. Technology like Coke Freestyle and Pepsi Spire allows customization and data collection for sugar-conscious consumers.
