Imbibe’s Marketing Coordinator to present on The Future of Functional Beverages at WFFC Annual Seminar
Imbibe announces Ilana Orlofsky’s presentation at the WFFC annual seminar on September 14, 2016, focusing on consumer behavior and functional beverages. The event features industry experts from Tyson Foods, DIANA Pet Food, NYC Institute of Aromatherapy, and Symrise.
Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category
Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.
Alternative & Enhanced Waters: A New Opportunity for Brand Owners
Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as “better-for-you” options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.
Andy Dratt, EVP at Imbibe, to present on Sparking Beverage Innovation at SupplySide West
Don’t miss Imbibe’s Executive Vice President, Andy Dratt, speaking at the SupplySide West 2016 workshop: “Sparking Beverage Innovation.” Join him on October 5, 2016, at 1:30pm PDT.
#TrendSpotting: Chicago Edition
We explored Chicago’s Logan Square and West Loop neighborhoods, sampling innovative menu items. Highlights included Lula Cafe’s botanical Tijuana Brass Band drink, Seasons Soda Bitter Lemon Soda, and Owen & Alchemy’s savory juice.
Imbibe and Kendall College to Co-Host Cocktail Creation and Innovation Event
Join us for an evening dedicated to exploring cocktail innovation from two distinct perspectives. Chef Elaine will offer insights from her culinary expertise, while Imbibe will delve into the food science behind cocktails.
Naturally functional beverages are poised for growth
“Natural function” lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.
What Manager of Flavor Innovation, Aparna Oak, is looking for at the World Beverage Innovation Awards 2016
Entrants in the 2016 World Beverage Innovation Awards should focus on health benefits and minimal processing, appealing to consumer values. Innovative flavor pairings and taste modulation technology enhance accessibility and mouthfeel.
IFT 2016: Simplicity and transparency in beverage packaging are here to stay
Andy Dratt, Imbibe’s executive vice president, and Jeff Hilton, BrandHive’s co-founder and CMO, emphasized the importance of authenticity in beverage packaging during their IFT presentation.
Imbibe and Kendall College Co-Host Cocktail Innovation Event: Blending Art & Science
Imbibe and Kendall College will co-host “Blending Art and Science,” exploring cocktail innovation from culinary and scientific perspectives. Chef Elaine Sikorski will discuss flavor design, while Imbibe scientists delve into food science and flavor chemistry.
