4 Key Areas that Drive Beverage Innovation

Beverages are an exceptional platform for innovation because they are the ideal vehicle to leverage some of today’s most important macro trends, such as health-consciousness, clean-label, [...]

Why LaCroix sparkling water is suddenly everywhere

For the first few decades that LaCroix sparkling water existed, the Midwestern moms who drank it had it all to themselves. Long before the girls wearing “LaCroixs Over Boys” T-shirts [...]

Imbibe and BrandHive to Co-Present on Beverage Packaging Strategies at IFT 2016

Imbibe is excited to announce that Andy Dratt, EVP at Imbibe, along with Jeff Hilton, CMO at Brandhive, will be speaking this summer on July 19th at IFT16 in Chicago. Their presentation, [...]

Functional Ingredients

10 Tips for Developing Beverages With Protein

Justin Cline, senior scientist with Imbibe, a technical beverage development company, shares his top 10 list for creating the ideal protein beverage. Be sure to understand and clarify the [...]

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