Imbibe is excited to announce that Andy Dratt, EVP at Imbibe, along with Jeff Hilton, CMO at Brandhive, will be speaking this summer on July 19th at IFT16 in Chicago. Their presentation, “Quenching the Marketplace Thirst for Innovative Packaging”, will offer industry insight and real-world case studies on how brands and packaging manufacturers are shifting their attention to the power of creative design and innovative beverage delivery form as a way to command consumer attention and educate product benefit. They will explain how beverage consumers are seeking value, convenience, and traceability and what brands should be doing to address their needs.

IFT16 is hosted this summer in Chicago from July 16th-19th 2016. For more information on the conference, and for the link to register, please click here.