Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

4 Key Areas that Drive Beverage Innovation

Photo Credit: Grace, Carrots & Beans

Beverages are an exceptional platform for innovation because they are the ideal vehicle to leverage some of today’s most important macro trends, such as health-consciousness, clean-label, customization and convenience. These macro trends are good indicators of consumer demands and should help influence your new product design.

 In addition to aligning your product concept with the market trends, there are four key areas I recommend you consider in order to create a truly innovative beverage: formulation, functional benefits, experience (characterized by packaging and branding), and of course, taste. The best and most innovative products will hit on the macro trends AND at least one of these attributes. An improved understanding of the following areas will drive you to push the envelope and create new products that better fit the needs of our consumers.
Read entire article on Natural Products Insider
Keep Reading:

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.
READ MORE

Is Pumpkin Spice Still as Popular in 2025? 

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.
READ MORE

Tools to Better Communicate Tropical Flavors

Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.