Ingredients to Watch: The Future of Function

There’s been a lot of buzz in the beverage industry around the “F” word the last few years. By this, of course, I mean function. Inherently beneficial ingredients, as opposed to ones used for [...]

Understanding Protein on the Nutrition Facts Panel – PDCAAS Breakdown

Just as the nutritional values of calorically identical foods aren’t equal (if only a bite from a candy bar was the same as that of a carrot), neither are all protein sources. In fact, because of [...]


(Niles, Illinois) Nov. 13, 2017 – Protein containing beverages are one of the fastest growing beverage types, and Imbibe’s Beverage Developers are pushing the envelope to create even more novel [...]

Pour Me a Glass: RTD Beverage Global Trends

At Flavorcon 2017, trends and perspective on RTD beverages were among the main topics discussed during the 2.5-day event. Flavor experts and market researcher examined the RTD beverage market, [...]

Chocolate’s mass consumer appeal resonates in beverages

Depending on the application, ready-to-drink (RTD) beverages more frequently contain chocolate flavors or extracts, while cocoa powder is more common in powdered beverages, says Ilana Orlofsky, [...]


Imbibe’s Marketing Manager Ilana Orlofsky will be presenting on trends within the functional beverage market at Perfumer & Flavorist Flavorcon. The session entitled “Wet Your Whistle,” will [...]

SupplySide West 2017 Recap

Nearly 1,300 suppliers from the beverage, functional food, personal care, sports nutrition, and dietary supplement industries debuted new ingredients and technologies during SupplySide West. Some [...]

The Seeds of Beverage Innovation

At Niles, Ill.-based Imbibe, marketing manager Ilana Orlofsky concurred with Mr. Averbook that protein drinks are “no longer relegated for the elite athlete.” She identified protein [...]

Expo East Trend Recap

The Natural Products Expo East wrapped up last week, and we had the opportunity to tour the show floor and check out the latest innovations in natural and organic foods and beverages. These are [...]

Project Management and Product Testing for New Product Launches

The complexities of food and beverage systems and the many variables inherently outside of human control. While sleepless nights at plant trials and start-ups are painful, they allow one to fully [...]

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