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Tag: nostalgia

Insights

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.

Flavor Drop: Cotton Candy & Red Licorice

Cotton candy is trending beyond carnivals, popping up in desserts, drinks, and sports nutrition. Nostalgia fuels its popularity, with TikTok cotton candy cakes and Hydration Multiplier for Kids leading the way. This playful touch adds magic to familiar products.

Flavor Drop: Black Cherry & Spiced Cherry

Black Cherry's back! Remember those childhood treats? This isn't just a trip down memory lane - Black Cherry's a top drink flavor and booming in Latin America. But the trend goes beyond drinks!

Flavor Drop: Fruit Punch & Tropical Punch

Fruit Punch is all grown up! This childhood favorite is bursting onto the scene in alcoholic drinks like spiked seltzers and even wine. White wine Fruit Punch is the fastest-growing combo, up a whopping 331%!

Weight loss, relaxation shaping beverage trends

The passage clarifies that functional beverages, drinks promising more than just hydration, aren't a new trend. Coffee and tea, consumed for thousands of years, are classic examples.

Acceleration of beverage trends following COVID-19

The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.

#Trendspotting: Sweet Options

Beverage companies are using alternative sweeteners like stevia and monk fruit, or even combining them with sugar, to meet consumer demand for lower sugar drinks without sacrificing taste.

#Trendspotting: 2020 Trend Predictions Part II

2020's Trends: Botanicals like hibiscus blend with fruit flavors. Exotic tastes like matcha and ginger gain popularity. Nostalgic treats inspire new beverage flavors. Creamy foam and chewy textures enhance sensory appeal.

Personalization among top 2020 beverage trends

Imbibe's 2020 trend forecast indicates a return to basics in beverage nutrition. Expect more emphasis on familiar nutrients like vitamins and minerals, as novel ingredients struggle to gain mainstream traction.

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