Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage development company’s trend predictions are [...]

For beverage companies, 2020 has been a year of learning how to adapt to a “new normal.” Before COVID-19, there was an upward trend of consumers drinking fewer alcoholic beverages. Since the [...]

Beverage nutrition is going back to the basics, according to Imbibe’s newly released 2020 trend predictions. The Chicago-based beverage development company expects more companies will incorporate [...]

03 Dec 2019 — Imbibe, a beverage development company, has revealed its US beverage trend predictions for 2020. Many of next year’s beverage trends will be driven by health and wellness in [...]