Effect on Food & Beverage Innovation High-Intensity Sweeteners With the trend towards better-for-you products including the move to plant-based and low or no sugar, how will beverage and [...]

In 2022, the FDA proposed an update to the existing nutrient content claim “healthy” – first established in 1994, based on updated nutrition science. The effort is one of the agencies nutrition [...]

Introducing some of the most recently crafted and commonly requested TTB Flavors by Imbibe: Passion Fruit Sangria Type Root Beer Float Watermelon Mint Grilled Peach Cotton Candy Type Strawberry [...]

Plant-based proteins can deliver bitterness, astringency, and sulfuric, metallic, and cardboard notes while lacking the bulk and richness associated with traditional dairy drinks. Plant-based [...]

While the term imbibe is often associated with alcohol consumption, our R&D team’s primary areas of expertise have been in formulating for functionals (CBD, BCAAs, animal and plant-based [...]

Imbibe has been on Instagram for the better part of a decade. Our website traffic saw more than a 300% lift from 2020 to 2021. We’ve tweeted at you, delivered podcasts on food and beverage [...]