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Insights

Imbibe and Kendall College to Co-Host Cocktail Creation and Innovation Event

Join us for an evening dedicated to exploring cocktail innovation from two distinct perspectives. Chef Elaine will offer insights from her culinary expertise, while Imbibe will delve into the food science behind cocktails.

Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.

Imbibe and Kendall College Co-Host Cocktail Innovation Event: Blending Art & Science

Imbibe and Kendall College will co-host “Blending Art and Science,” exploring cocktail innovation from culinary and scientific perspectives. Chef Elaine Sikorski will discuss flavor design, while Imbibe scientists delve into food science and flavor chemistry.

5 functional ingredients to watch

Functional food ingredients like ashwagandha, coconut vinegar, maca, MCT oils, and purple corn are expected to gain market share, according to Imbibe marketing coordinator Ilana Orlofsky.

Tracking Cutting Edge Beverage Trends

Engage a flavor or blending house like Imbibe Inc. early in the scale-up phase to reduce risks. Laura Klibanow, a company director, warns against late involvement, which can lead to wasted resources and the need for redirection.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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