Consumers are increasingly turning to the functional beverage category as a way to fulfill key aspects of their personal nutrition routine, according to Imbibe. The beverage development company [...]

Imbibe provided insights about using ginger in beverages in Beverage Industry!

Most of us wouldn’t mind a beauty boost, especially in the digital age where we are our own paparazzi and broadcast to our personal networks through pictures and videos on social media. The [...]

Technology, transparency and sugar reduction are three trends driving change in the beverage marketplace. As consumers become more engaged using digital technologies they are demanding products [...]

If protein is hot and fat is back, sugar is public enemy #1. Soda taxes are gaining ground and added sugar will soon have to be listed on the Nutrition Facts panel, putting manufacturers under [...]

Combining unique and instantly recognizable flavor and a myriad of potential health benefits, ginger is ‘coming on strong’ in the beverage space, say the beverage gurus at Imbibe. [...]