As much as staying awake, alert, cognitively sharp and being able to multitask are top priorities of consumers, self-care and good sleep hygiene are also critical components to being one’s best. [...]

Each industry has its own language, partially defined by the abbreviations used throughout meetings, conferences, collaborations and industry publications. Exposure to industry specific terms may [...]

The powdered green tea, matcha, is sought out for its earthiness, as well as the many nutrients it offers. In addition to being rich in the amino acid L-theanine which is associated with [...]

Consumers might not be very familiar with the term adaptogen, but they have almost definitely ingested an adaptogen throughout their lifetime. This group of herbs, plants and substances has long [...]

The visual appeal of food and beverages often plays a critical role in the success and viral potential of a dish.  With the advent of Instagram, it’s now easier than ever for consumers to [...]

Those who know Imbibers well, know that as a whole, we are intrepid in our approach to beverage development, but this characteristic extends beyond the lab. Recently, one of our Imbibers showed [...]