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Tag: beverage

Insights

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands are rushing to reduce sugar ahead of FDA regulations mandating added sugar labeling.

2017: Meet the newest Imbibers

Imbibe New Hire Introductions

Protein holds steady in 2017 but consumers become more sophisticated with their demands

Protein remains a key fortification attribute in 2017, with its market projected to reach $43 billion by 2024. Laura Dembitzer of Imbibe highlights the need for strategic protein selection and communication of unique benefits, especially with discerning consumers.

Imbibe’s SweetSense Offers Workaround for Stevia’s Issues as Natural Sweetener

Imbibe introduces SweetSenseTM, a clean-label sweetening ingredient enhancing beverage sweetness. Responding to consumer demand for low-calorie options, it accentuates inherent sweetness, intensifies flavors, and reduces off-notes from sweeteners like stevia.

Imbibe and Ganeden Join Forces to Predict Top 3 Trending Ingredients of 2017

Imbibe and Ganeden are teaming up for a webinar on February 7th to discuss key ingredient trends in the food and beverage industry, including sugar reduction, protein, and probiotics.

ReBar – A Closer Look

Last year, ReBar, our custom beverage development bar, debuted. Ingredients like chia, flax, teff, and matcha offer various functional benefits such as muscle repair, omega-3s, fiber, and antioxidants.

Packaging and sweeteners have most room for innovation, says Imbibe beverage expert

Laura Dembitzer of Imbibe praises La Colombe's Draft Latte for its unique packaging and frothy texture. Sales have soared, reaching major retailers like Target and Whole Foods. Jon Spear expects textured beverages like this to trend across categories.

#TrendSpotting – What’s Hot in Spices

Video: #TrendSpotting – What’s Hot in Spices

Function: Energy

Energy drink retail sales are projected to hit $16.1 billion by 2019. Red Bull leads with nearly $3 billion in sales, yet the category now extends beyond traditional energy drinks. Mintel data shows 30% of consumers seek energy-related products.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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