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Tag: beverage development

Insights

Balancing the Bar with the rise of Teetotalers

The landscape of non-alcoholic beverages is expanding with health-conscious options like spiked seltzer, low-cal wines, and ACV-based cocktails. Increasingly, consumers prioritize wellness, contributing to declines in alcohol sales.

Functional beverage makers promoting wider range of health effects

The functional beverage market is diversifying beyond energy and digestion, embracing trends in sleep, immune support, and cognition.

Video: Breakfast with Imbibe: Experts Weigh In On Sugar Reduction

Imbibe and Chicago Section IFT hosted a cross-functional panel with our Ingredient Technologist Liz Sisel, Director of Flavor Innovation Aparna Oak, and Regulatory Manager Guy Affobly. Watch this video to hear everything they had to say!

Ready to Go Non-GMO

"Clean label" is a consumer driven term for food and beverages with non-GMO ingredients. There's no official definition but it generally means simple, recognizable ingredients.

Immune health beverages growing in demand

The article discusses rising trends in natural immune-supporting ingredients like probiotics and matcha. It also mentions new options like mushrooms and cascara.

Eat with Your Eyes

Colorful beverages are attracting consumers' attention due to their visual appeal on social media and the intriguing flavors they might offer. Even fantasy flavors like unicorn are gaining traction, often relying on eye-catching colors like pink and blue.

Imbibe Welcomes New Senior Director of Marketing & Business Development

Imbibe, a leading beverage development company, strengthens its growth by appointing Lauren Williams to Senior Director of Marketing and Business Development.

Bedtime Beverages

The beverage market offers various sleep-supporting options besides supplements. Products include Som Sleep drinks with melatonin, valerian root-infused milk from Sleep Well.

Beverage Acronyms You NTK (Need to Know)

Check out our glossary of common acronyms used in the food and beverage industry. These acronyms can be helpful for professionals in the industry to understand each other during meetings, conferences, and collaborations.

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