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Tag: beverage development

Insights

Flavor Drop: Peanut Butter Whiskey & Black Currant Lime

Peanut Butter Whiskey, like Skrewball's, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.

How Immune Health Benefits Help Probiotic Beverages Appeal to Diverse Consumer Groups with Imbibe

Probiotic drinks are surging in popularity as people focus more on self-care and immunity. Experts say COVID-19 heightened awareness of gut health, which is linked to immunity. Consumers are drinking probiotics to restore gut balance and boost their immune system.

Flavor Drop: Fauxgroni Sbagliato & Persimmon

Thanks to a viral TikTok video, searches for it spiked 501% the Negroni Sbagliato in a week. The original Negroni is also hot, with global searches up 21.5% in 2022.

Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges

Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.

Flavor Drop: Honey Apricot and Merlot

Honeycomb snacks are hot, so we paired honey's sweetness with apricot's complex notes (think sparkling water or frozen desserts!). Plus, our Merlot drops bring sophisticated dark fruit flavors to surprising formats.

Imbibe Discusses what’s Trending in Hydration Beverages Now?

Sports drinks are sweating out the competition! Once limited choices, shelves are now packed with hydrating options. Why the surge? People want more than just water. Electrolytes and gut health or immune support are in demand.

Imbibe Weighs in on the Chase for the Plant-Based Embrace: Why Now and What’s Next?

Plant-based food and drinks are no longer a fad. With a growing number of flexitarians and convenient options, the market is expected to reach $87 billion by 2030.

Imbibe CCO Talks Beverage Formulation Challenges and Considerations at SupplySide West 2022

Imbibe, a beverage development company, attended SupplySide West with 18,000 attendees! Their Chief Commercial Officer, Andy Dratt, even presented on challenges faced during beverage formulation.

#Trendspotting: Put a Private Label on it

Private label brands are booming! Stores are offering high-quality products and partnering for growth (think GoPuff and Grubhub). Imbibe can help you develop your own successful private label brand!

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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