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Tag: beverage development

Insights

Flavor Drop: Fruit Punch & Tropical Punch

Fruit Punch is all grown up! This childhood favorite is bursting onto the scene in alcoholic drinks like spiked seltzers and even wine. White wine Fruit Punch is the fastest-growing combo, up a whopping 331%!
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flavor drop cantaloupe and black raspberry

Flavor Drop: Cantaloupe & Black Raspberry

Cantaloupe is having a moment! This refreshing melon flavor is a hit in ice cream (up 120.7%!) and Asian beverages. Cantaloupe offers a unique taste waiting to be explored.
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blackberry flavor wheel

Flavor Wheel – Blackberry

Beyond the sweet and tart! Don't underestimate blackberries. Our experts use a "Flavor Lexicon" to capture all their complexity - from sweet jammy to subtle floral and earthy notes.
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Infographic: Sip to Stay Young

Our infographic reveals consumer trends to help you address beauty from within.
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#TrendSpotting: Functional Areas Key for 2024 and Beyond 

Ultimately, while consumers want these functional benefits, needing their beverages to taste great is essential, with 96% citing it as the most important product attribute.
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flavor drop mixed berry and lemonade

Flavor Drop: Mixed Berry & Lemonade

Mixed Berry combines the nuanced flavor of various berries, from Blackberry to Strawberry, to provide a delicious fruit sensation.
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raspberry flavor wheel

Flavor Wheel – Raspberry

Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products.
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Imbibe Expands Footprint with Meeting Room at SupplySide West 2023

Craving flavor innovation? Imbibe invites you to SupplySide West (Mandalay Bay, Las Vegas, Oct 25-26)! Sample drinks, brainstorm with our experts (MR26!), and unlock the power to bring your vision to life.
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mango and limeade

Flavor Drop: Mango & Limeade

Escape to paradise in a glass! Tropical flavors like mango are trending for their taste and potential health benefits. Mango sales are rising, and the spicy-sweet Mangonada drink is exploding in popularity.
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