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Tag: beverage development company

Insights

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration

Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola's partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.

The Making of a Plant-Based Beverage and how Imbibe can Help

Heating at ultra-high temperatures extends shelf life but may compromise nutrients and produce off-flavors. Imbibe's MakeSense and NonSense flavors mitigate unwanted attributes, providing indulgence and balanced flavor, says Imbibe's Erin Costello.

Food and Drink Developer Imbibe Expanding Site with Sensory and Consumer Insights Center

Imbibe (Niles, IL) is expanding with a new 17,000-sq-ft facility, set to open in Fall 2022. The move supports Imbibe's growth in frozen desserts, no- and low-alcohol beverages, sweet foods, and its new ingredients division.

Imbibe Can Support Your Plant-based, Upcycled & Frozen Dessert Product Development – Expo West 2022 Trends Part 2

Expo West 2022 showcased trends like plant-powered energy drinks, upcycled ingredients, and innovative frozen desserts. Brands are exploring sustainable practices and functional benefits, from Oca's cassava root-powered energy drinks to The Supplant Co.'s upcycled chocolate bars.

Intel on Immunity: Imbibe Speaks on Current Trends, Formulation Challenges, and More

Consumers seek tasty options with immune-boosting ingredients, including citrus flavors. Interest spiked during the pandemic, leaving room for innovation, especially in gut health products, considering the strong connection between gut health and immunity.

Imbibe’s Hot Take on Expo West 2022: Big Mood Food & Eat, Drink, and Be Non-Dairy (And More!)

The event spotlighted trends like gut health-focused beverages, innovation in alt-dairy offerings, mood-enhancing ingredients, and the rise of Eastern-inspired flavors. Stay tuned for more insights in part two.

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Consumer habits have shifted during the pandemic, with DIY bartending and health-conscious choices becoming norms. Functional beverages meet these demands, with the North American market projected to grow steadily.

Focusing on gut health may help with overall wellness and increased libido

Social media, particularly TikTok and Instagram, boosts interest in probiotics with over 107 million views on TikTok and 30% growth of #probiotics on Instagram. This trend aligns with a 30.6% increase in probiotic consumption over five years.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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