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Tag: beverage development company

Insights

trendspotting frozen desserts

#Trendspotting: The Scoop on Frozen Desserts

Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.
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press children's featured

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.
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ttb flavor thumbnail

Want a Sexy, Differentiated, and Trendy RTD or Ready-to-Pour Alcohol(ish) Product? Imbibe With Us.

Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.
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trendspotting march 22

#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over

Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.
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press sports drink 9-22

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.
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press collaboration 8-22

Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration

Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola's partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.
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press plant-based beverage 7-22

The Making of a Plant-Based Beverage and how Imbibe can Help

Heating at ultra-high temperatures extends shelf life but may compromise nutrients and produce off-flavors. Imbibe's MakeSense and NonSense flavors mitigate unwanted attributes, providing indulgence and balanced flavor, says Imbibe's Erin Costello.
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pr expanding 1-22

Food and Drink Developer Imbibe Expanding Site with Sensory and Consumer Insights Center

Imbibe (Niles, IL) is expanding with a new 17,000-sq-ft facility, set to open in Fall 2022. The move supports Imbibe's growth in frozen desserts, no- and low-alcohol beverages, sweet foods, and its new ingredients division.
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expo west blog 2

Imbibe Can Support Your Plant-based, Upcycled & Frozen Dessert Product Development – Expo West 2022 Trends Part 2

Expo West 2022 showcased trends like plant-powered energy drinks, upcycled ingredients, and innovative frozen desserts. Brands are exploring sustainable practices and functional benefits, from Oca's cassava root-powered energy drinks to The Supplant Co.'s upcycled chocolate bars.
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