There’s been a lot of buzz in the beverage industry around the “F” word the last few years. By this, of course, I mean function. Inherently beneficial ingredients, as opposed to ones used for [...]

On a typical night out in Chicago, we saw a not so typical menu offering – tepache, courtesy of Proxi. At Imbibe, we have been watching the fermentation craze for years. The list of [...]

Nearly 1,300 suppliers from the beverage, functional food, personal care, sports nutrition, and dietary supplement industries debuted new ingredients and technologies during SupplySide West. Some [...]

Trendspotting – July 2017 – Summer Spotlight from Imbibe on Vimeo. FLAVOR     Watermelon is the “it” flavor of the season, and has popped up in many recent product launches [...]

June 2017 Trendspotting National Restaurant Association Show Recap from Imbibe on Vimeo. FLAVOR     Floral flavors like hibiscus and lavender were featured in packaged products, and in [...]

Transparency is extremely beneficial for brands who strive to differentiate themselves from competitors and seem more premium. Consumers are even taking more stock in the origin of products, [...]