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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe 2019 New Hires

New Hire Introductions.

Future of Function

Thousands of functional beverages now address needs like energy, gut health, and cognitive function. The future may lie in multi-purpose beverages combining several functional ingredients for multiple benefits, like electrolyte-rich coconut water in energy drinks.

#Trendspotting: Chicago

We tasted our way through Chicago on our annual trend walk. Here are some of the most innovative and on-trend menu items we found on our journey.

Where function and flavor meet

Botanical ingredients, traditionally used in skin and hair products, are now being incorporated into beverages due to increasing health awareness.

Plant to Glass, Oat Milk from a Flavorist’s Lens

The dairy alternative milk market is growing rapidly, driven by lactose intolerance, veganism, and the perception of health and sustainability benefits. Almond milk is the leader, but oat milk is gaining popularity.

Botanical Trend Continues to Blossom

Botanical flavors, especially floral flavors like hibiscus and lavender, are growing in popularity in beverages due to consumer demand for healthy and natural ingredients.