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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

#Trendspotting: Chicago

We tasted our way through Chicago on our annual trend walk. Here are some of the most innovative and on-trend menu items we found on our journey.
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Where function and flavor meet

Botanical ingredients, traditionally used in skin and hair products, are now being incorporated into beverages due to increasing health awareness.
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Plant to Glass, Oat Milk from a Flavorist’s Lens

The dairy alternative milk market is growing rapidly, driven by lactose intolerance, veganism, and the perception of health and sustainability benefits. Almond milk is the leader, but oat milk is gaining popularity.
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Botanical Trend Continues to Blossom

Botanical flavors, especially floral flavors like hibiscus and lavender, are growing in popularity in beverages due to consumer demand for healthy and natural ingredients.
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#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.
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Immune health ingredients increasingly popular in beverage formulations

Consumers are looking for healthy drinks with immune-boosting ingredients like turmeric and green tea. This functional beverage market is growing as people seek food and drinks as a source of daily medicine.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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