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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe Expands Taste Modulation Team, Increases R&D Capabilities

Imbibe's Taste Modulation Team helps develop healthy beverages by addressing taste challenges through formulating with specific ingredients and collaborating with other development teams.

New product development addresses numerous functional beverage trends

Functional beverages are a growing trend as consumers seek drinks that address specific health and wellness needs. This is driven by easy access to online information and personal health data.

Highlights from Imbibe’s 2020 beverage trend predictions

Imbibe has released its trend predictions for 2020, emphasizing health and wellness. Imbibe highlights the expansion of wellness to encompass emotional health, driving innovation in beverages.

#Trendspotting: 2020 Trend Predictions Part II

2020's Trends: Botanicals like hibiscus blend with fruit flavors. Exotic tastes like matcha and ginger gain popularity. Nostalgic treats inspire new beverage flavors. Creamy foam and chewy textures enhance sensory appeal.

Tracking Tea Trends with 2020 Foresight

Beverage companies are adding unique ingredients like herbs (mint, basil), flowers (lavender, rose), and spices (turmeric, ginger) to their drinks for a flavor boost and potential health benefits. These additions complement classic flavors while offering a subtle, interesting twist.

Drinking Going Digital

The beverage industry is innovating in two main areas: new product development and digital technology integration.