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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Ingredient and Flavor Trends for 2020

Ingredient and flavor trends include plant-based options, functional ingredients like CBD, and even low/no alcohol alternatives that still have familiar flavors.

36 Key Terms for Describing Taste and Flavor

When crafting a new product, consistency in flavor description streamlines communication between developers and flavorists. Common terms include: Astringency: Dry, chalky Acidic: Tart, sour Earthy: Musty, green Tart: Sour, sharp Explore our flavor library for samples.

Next-Gen Beverages Offer Better-for-You Benefits, Sensory Appeal

Consumers are increasingly turning to beverages for health and wellness benefits, with a focus on improved energy, mood, and performance. This trend creates both opportunity and confusion for beverage companies trying to innovate in this space.

Flavoring functional beverages for authenticity

Beverage trends in 2020 focus on "better-for-you" drinks with refreshing flavors from botanicals like lavender and elderflower. Consumers are interested in holistic wellness, so expect drinks with essential nutrients and ingredients that promote relaxation.

The Sunny Side of Life

Tropical flavors are trending in beverages with familiar fruits like lemon and lime, but also with more exotic options like blood orange and guava.