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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Acceleration of beverage trends following COVID-19

The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.

The Beverage Edition: Challenges in Functional Beverages

The functional beverage market is booming with new and innovative ingredients and flavor combinations. This includes drinks with a focus on active nutrition, protein, digestive health, and even combinations like juice and water.

Plant waters innovate to expand beyond niche market

Plant waters are a popular healthy beverage option, perceived as natural due to their botanical source and seen as a better alternative to sugary sports drinks.

#Trendspotting: Innovations from Black-Owned Businesses

Companies are capitalizing on consumer nostalgia for favorite foods by offering healthier versions. Me & the Bees offers honey-sweetened lemonade and other bee-friendly products. Sanaia features grown-up applesauce with unique flavors. Partake sells allergy-friendly cookies in classic flavors.

Innovating with CBD

Regulations around CBD in food and beverages are complex because it's derived from the cannabis plant. Currently, CBD is illegal to add to food and drinks in the US.

Fiber, probiotics see expanding beverage applications

Consumers are increasingly interested in functional beverages that promote gut health. These beverages often contain dietary fiber, prebiotics, and probiotics.