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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Benefits and challenges of formulating with natural colors

Lockdowns have sparked a surge in consumer interest in global flavors and experiences, prompting opportunities for manufacturers to innovate.

Colorful concoctions continue to create bold boost for beverages on social media

From black water to orange gin, the overarching trend in beverage colors is simple: young consumers want bright, bold and highly Instagrammable products.

Trendspotting in beverage flavors

In 2021, anticipate evolving citrus flavors, premium botanicals, and rising Mediterranean and Asian tastes. Holly McHugh from Imbibe highlights blood orange's popularity, with growing interest in yuzu, passionfruit, tamarind, and fig, according to Google searches.

New Labeling Requirements for Bioengineered Ingredients Mandatory in 2022

Starting January 2022, USDA's National Bioengineered Food Disclosure Standard (NBFDS) replaces non-GMO claims. All food manufacturers must comply. Bioengineered foods contain modified genetic material.

Food and beverage trends to watch for in 2021

In 2021, the lasting impact of the COVID-19 pandemic will drive food and beverage trends. Health and wellness, safety, and value will be paramount. Consumers will prioritize physical and emotional well-being.

Consumers Turn to Beverages to Boost Mind & Body

Imbibe released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends will be COVID-19.