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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Trendy RTD Cocktails: Flavor Development Experts

Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.

#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over

Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration

Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola's partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.

The Making of a Plant-Based Beverage and how Imbibe can Help

Heating at ultra-high temperatures extends shelf life but may compromise nutrients and produce off-flavors. Imbibe's MakeSense and NonSense flavors mitigate unwanted attributes, providing indulgence and balanced flavor, says Imbibe's Erin Costello.

RTD Canned Cocktails saw 43% Growth* – Imbibe’s TTB & Alcoholish Flavors Can Help

Imbibe offers TTB-approved flavors, like Pomegranate and Sangria Type, for various applications, including hard seltzers. Contact us to explore our extensive flavor library.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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