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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

The Seeds of Beverage Innovation

The protein drink market is expanding beyond just athletes. People are interested in protein for its health benefits and trendy image, even if they don't necessarily need more protein.

Drink Like A Pro

At Imbibe, we excel in beverage development, staying abreast of global trends. Chicago's dynamic food scene inspires us, fueling our guide to 9 recommended coffee shops. Explore Chicago's coffee culture with us.

Expo East Trend Recap

The Natural Products Expo showcased trends like plant-based seafood (pea protein scallops!), collagen for healthy joints (bars and drinks!), and botanical flavors (rose tea, turmeric drinks). Cold brew coffee is hot, with new flavors and formats emerging.

#Trendspotting DIY

Pinterest launched in 2010, and propelled consumer interest in the DIY movement. DIY kits for food and beverage have become especially popular with Millennials and Gen Z. Here are some of the most innovative and in demand DIY products.

Natural, clean-label trends drive upswing in botanicals

The growing interest in health and natural ingredients is making plant-based botanicals like green tea and ginger popular in beverages.

Project Management and Product Testing for New Product Launches

Navigating the complexities of food and beverage systems requires meticulous planning and risk management. Establishing a project timeline and assembling a skilled team to identify potential failure modes is crucial.