Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Artificial Vs. Natural Color: What Makes Sense for Your Next Product?

When choosing colors for beverages, consider what your target audience wants. Artificial colors are cheaper, shelf-stable, and maintain vibrancy but may be seen as unnatural.

2018 Trend Mega-List: Meat, Sweets, Plants and More

This is the introduction to a food trend prediction article for 2018. It mentions plant-based options will be a big trend.

Food & Beverage Insights: Plant-Based Podcast

Food & Beverage Insights: Plant-Based Podcast

Personalized beverages expected to be even trendier in 2018

In 2018, beverage trends will focus on hyper-personalization and specialization, says Imbibe marketing director Laura Dembitzer. Expect launches with less sugar, added functional ingredients, and sustainability.

FDA Changes to the Nutrition Facts Panel

In 2016, the FDA updated nutrition facts labels to make it easier for consumers to understand what they're eating. This included highlighting calorie and serving size information, sugar content, and key nutrients.

What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.