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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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FDA Changes to the Nutrition Facts Panel

In 2016, the FDA updated nutrition facts labels to make it easier for consumers to understand what they're eating. This included highlighting calorie and serving size information, sugar content, and key nutrients.
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What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.
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Meet Our Newest Imbibers!

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Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts

Adaptogens, natural ingredients believed to help the body cope with stress, are gaining popularity in food and beverages. These include Ashwagandha, Rhodiola, Maca, and Holy Basil.
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Hyper-personalized Beverages

The beverage industry in 2018 will see an expansion of health-focused trends from 2017. Expect to see more sparkling alternatives (seltzers, sparkling juice) and nitrogen-infused drinks (creamy coffees, teas) catering to consumer demand for healthier and more interesting options.
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churro

Hispanic Flavors and Fusions Inspiring Menus and New Product Innovation

Latin flavors are hot in the US food and beverage scene, thanks to the growing Hispanic population. Expect horchata drinks, spicy treats like mango chili lime ICEE, and more peppers on menus.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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