Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

How to Win in the Better-for-You Beverage Market

They say you are what you eat, but recent trends indicate it may be time to amend that to include, “…and drink.” Today’s health-conscious consumers not only are looking for tasty beveraes to quench their thirst, they also are seeking products containing beneficial and functional ingredients….

Ingredients that aid in these areas are referred to as nootropics, with popular options including l-theanine (from green tea), choline, omega-3 fatty acids and creatine. Holly McHugh also noted the long-chain omega-3 docosahexaenoic acid (DHA) is expected to be a rising star in this growing segment. Adaptogenic ingredients like ashwagandha, cordyceps and Schisandra are also becoming popular beverage ingredients to promote mental acuity.

Read the full article in Food &  Beverage Insider.

Keep Reading:

Ingredient companies advancing 2026 flavor strategies

Dairy products with added functional benefits for gut health, glowing skin or mental wellness are expanding in scope.
READ MORE

Four Trends Reshaping the 2026 Beverage Landscape

The 2026 beverage market demands personalization, indulgence, and functionality. Four key trends are redefining the industry: guilt-free indulgence, the social experience, ultra-personalized drinks (AI/robotics), and a thoughtful, health-focused approach to energy.
READ MORE

Energy Drink Trends to Watch in 2026

Two beverage companies are successfully riding the energy drink wave, leaning into the consumer shift toward health-focused, low-sugar, and functionally balanced beverages. This includes meaningful traction in the caffeine-free and reduced-caffeine energy space.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.