The functional beverage market is booming, and there are so many products available that consumers can pick and choose beverages that address their individual needs. Energy, immunity, digestive health and weight loss are some of the most sought-after benefits, but there is growing demand for beverages that improve cognitive health, beauty, relaxation, sleep, and athletic performance. In this lead-in to SupplySide West, Judie Bizzozero, food and beverage editor, Natural Products INSIDER spoke with Andy Dratt, chief commercial officer at Imbibe about key considerations for creating functional beverages
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