Clean label, functional beverage solutions

 In Natural Products Insider, Press

People love the taste of sugar, but as consumers turn their attention to health, they are cutting back and seeking out natural solutions. In functional beverages, sugar plays a larger role than adding sweetness. Joe Farinella, vice president of product development, Imbibe, calls sugar the world’s best masking flavor. “Adding a little bit of sweetness helps round out off-notes from botanicals, vitamins, minerals and plant-based proteins,” he said.

Read the full article in Natural Products Insider.