The Beverage Edition: Challenges in Functional Beverages
The functional beverage market is as inventive and healthy as it is robust. This market is not only serving up flavor mashups, pretty colors (or none at all), and palatable tastes, but it’s also introducing new functional ingredients into everyday beverages…
From active nutrition to hybrid beverages featuring ingredient duos or drink combos (juice + water), beverages are getting an ingredient and formulation makeover. The most popular functional beverage categories, according to Holly McHugh, marketing associate at Imbibe, are, “beverages that delivery key nutrients, energy drinks, protein drinks and digestive health products.”
Read the full article in Nutritional Outlook.