Allulose: A new sugar substitute that sounds almost too good to be true

 In Beverage Industry, Press

Local food manufacturers are betting on a new sweetener that has roots in the Chicago area and promises to appeal to the crowd of consumers working to reduce their sugar intake.

The sweetener, called allulose, seems almost too good to be true. It isn’t metabolized by the body, does not spike glucose levels or cause tooth decay and has 90 percent fewer calories than regular sugar.

….

Niles-based beverage-maker Imbibe experimented with allulose, but decided it wasn’t sweet enough and cost too much, says Elizabeth Sisel, manager of taste modulations. It also produced an off taste that a beverage couldn’t hide as easily as say, a protein bar.

“We just have a lot of other options, like stevia,” she says.

Read the full article on Crain’s.