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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe Launches New Technology to Support Sugar Reduction

Featured in Beverage Daily, Imbibe expands its SweetSense portfolio, including the new PW-4, to improve taste and eliminate off-notes from high-intensity sweeteners.

Why Taste Modulation Matters in Beverage Innovation

Our taste modulation experts draw on decades of experience and a robust toolkit to strike the delicate balance between functionality and flavor.

Develop Functional Beverages like Huel’s Daily Greens with Imbibe

Imbibe can help you develop functional beverages like Huel's Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).

Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.

Is Pumpkin Spice Still as Popular in 2025?

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.