Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: Trends

Insights

Chicagoland F&B Network Innovation Series: Experts Discuss the Ever-Evolving Industry

Taste modulation, driven by functional ingredients like pea protein, is key for masking off-notes and reducing sugar. Brands must address fluid consumer needs, with AI accelerating innovation in the food and beverage sector.

#Trendspotting: Powder to the People

Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR's PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.

#Trendspotting: Ingredient Spotlight

Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.

Imbibe Recommends Four Hot Flavors To Draw In Consumers

Insights from these partnerships help us predict future market trends. Upcoming flavors to consider: Elderberry (tangy, tart), Apricot (sweet, juicy), Pickle (salty, sour), and Shuttle Pop (cherry, lime, blue raspberry).

#Trendspotting: Summer Sips

Summer beverage lineup features Tropicana's tropical flavors and PepsiCo's cocktail mixers. Dunkin' debuts Coconut Refreshers, while Starbucks introduces Strawberry Funnel Cake Frappuccino.

#Trendspotting: Energy Edition

Imbibe introduces Ingredients by Imbibe, offering high-performing solutions like The Senses for taste modulation and Pre/Sense Stevia.

#Trendspotting: The (natural, non-nutritive) Sweet Spot

Stevia's popularity surged with 6,800+ new products in 2019, prompting Imbibe's Pre/Sense™ Stevia blend. Monk fruit gains traction too, as seen in Lucky Jack Coffee and Califia Farm products.

New platform “Ingredients by Imbibe” addresses flavor, taste, sweetness and textural challenges

Imbibe introduces Ingredients by Imbibe, offering high-performing ingredients like The Senses and Pre/Sense Stevia to external R&D teams. These solutions, initially used in Imbibe-developed products, now aid clients in various sectors.

#Trendspotting: Sparkling Water Surges

Some sparkling water brands are exploring exotic flavors like yuzu and lychee to stand out. Asian-inspired flavors like plum and satsuma mandarin are also gaining popularity. Botanical and cocktail-inspired flavors, along with CBD and hemp infusions, are emerging trends.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2025 Imbibe All Rights Reserved.