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Category: Trends

Insights

#Trendspotting: 2021 Flavor Trends

The beverage industry sees a surge in globally inspired flavors, with blood orange, tamarind, guava, and dragon fruit leading the trend. Traditional fruits like melons, apples, pears, and nostalgic childhood flavors gain traction.

Adaptogenic Beverages: The Next Self-Care Trend

Consumer concern for mental health is rising due to events like the COVID-19 crisis and civil unrest. Self-care, including supplements for mood and stress, is a priority.

#Trendspotting: 2021 Trend Predictions Part II: Mood Boosters

Consumers seek relaxation and permissible indulgence in beverages. Daydream sparkling water offers stress relief with hemp oil and adaptogens. WellWell’s Dream aids sleep with valerian root and adaptogens. Sun Chaser offers a non-alcoholic alternative with amino acids and mushrooms.

#Trendspotting: 2021 Trend Predictions Part I: Better Body

Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.

#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.

#Trendspotting: The Immunity Opportunity

Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.

TikTok-Inspired Innovation

TikTok is a popular app where users share short videos. Food trends on TikTok include Dalgona coffee (whipped coffee), homemade "cereal" (made from pastries), and copycat recipes (like homemade McDonald's nuggets).

#Trendspotting: Not Your Average (Cup Of) Joe

Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.

The Keto Craze

The keto diet is gaining popularity, with a focus on burning fat for energy through low-carb, high-fat eating. This has led to a surge in keto-friendly food and beverage options, with new products featuring alternative flours, sweeteners, and fats.

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