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Category: Trends

Insights

Imbibe Discusses what’s Trending in Hydration Beverages Now?

Sports drinks are sweating out the competition! Once limited choices, shelves are now packed with hydrating options. Why the surge? People want more than just water. Electrolytes and gut health or immune support are in demand.

Imbibe Weighs in on the Chase for the Plant-Based Embrace: Why Now and What’s Next?

Plant-based food and drinks are no longer a fad. With a growing number of flexitarians and convenient options, the market is expected to reach $87 billion by 2030.

#Trendspotting: Put a Private Label on it

Private label brands are booming! Stores are offering high-quality products and partnering for growth (think GoPuff and Grubhub). Imbibe can help you develop your own successful private label brand!

Flavor Drop 2: Apple Jasmine & Pear Fig

Try Apple Jasmine! Searches are up 8.5% globally. Jasmine's floral notes pair perfectly with apple for a refreshing taste. Plus, 32% of consumers want more botanical flavors in drinks.

Flavors of the Month: Blood Orange Yuzu and Blue Raspberry Cotton Candy

Both delicious and healthy, blood orange and yuzu are the new flavors in beverages! Social media buzz is up 14.5%. Yuzu packs 3x the vitamin C of a lemon.

#Trendspotting: The Ability of Sustainability

Eco-friendly packaging, upcycled ingredients, and local sourcing are the hottest trends! Brands are using recycled materials, turning food scraps into new products, and looking close to home for ingredients.

Flavors of the Month: Hibiscus Mint & Cucumber Lemon

Hibiscus, a trending floral flavor, saw a 50% increase in Google searches from July 2021 to July 2022. Paired with mint, which had 300k more searches in July 2022 compared to 2020, it creates refreshing drinks.

#Trendspotting: The Scoop on Frozen Desserts

Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.

#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over

Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.

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