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Category: Trends

Insights

Capture Consumers with Less Traditional Vegetable Flavors in Your Next Beverage Launch:

Veggies are hot! From fancy dishes to surprising drinks, they're everywhere. Stores offer more than just tomatoes, and consumers are loving these healthy beverages. Expect beet, spinach, and carrot flavors in drinks, with shelf-stable options coming soon.

Consider Black in Your Next Beverage

Goth food and beverages, like black and gray items, are gaining popularity. From lattes to ice cream, these products are visually striking and packed with health benefits like antioxidants and vitamins.

Product Inspiration: Lemonade Edition

Developing non-soda options is a top priority as CSD sales decline. Lemonades, often perceived as healthier, are ripe for innovation. Expect to see sparkling varieties, lemonade/tea hybrids, flavorful options, and those with added health benefits.

#Trendspotting Summer Spotlight

Video: #Trendspotting Summer Spotlight

Thriving Tea Segment Means Opportunities for Beverage Developers

The tea market is booming due to its perceived health benefits. The global market is expected to reach $116 billion by 2024. Consumers are interested in RTD tea, kombucha, coffee-tea hybrids, matcha, and tea cocktails.

Branding for Cognitive Health: A Benefit in High Demand

Cognitive health is a growing beverage trend with consumers seeking focus, memory, or general brain support. Common ingredients include DHA, Citicoline, Matcha, and Ginkgo Biloba, but regulations vary depending on the ingredient and desired claims.

#Trendspotting National Restaurant Association Show 2017 Recap

Video: #Trendspotting National Restaurant Association Show 2017 Recap

Trends to Watch: Will Biodynamic Be the Next Trend Coming Out of the Sustainability Movement?

Biodynamic agriculture is a trendy farming method focused on self-sufficiency and sustainability. It avoids chemicals and uses on-farm resources to grow organic products.

2018 Flavors To Watch

As we close out a year full of true to fruit, herbs and spices, nostalgic and culinary inspired flavored products, we look to the year ahead. Some predictions include beet and ube.

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