Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

How Are Pets, Millennials and Essential Oils Shaping F&F?

wffc speaker

The WFFC seminar covered trends from beverages to pet food and millennial preferences. Imbibe’s Ilana Orlofsky highlighted the rise of multifunctional beverages, expected to hit $279 billion in sales by 2020. Consumers seek energy, relaxation, and inspiration in their drinks.

Technical Tips on Product Development Part 2

flavor extraction

To enhance shelf life, add antioxidants to citrus flavors. Common options include Vitamin E, Mixed Tocopherols, and Rosemary Extract. Expect changes in flavor, texture, color, and sweetness post-processing.

#TrendSpotting C-Store Edition

convenience store trendspotting edition

Insights from our beverage experts highlight the importance of antioxidants in citrus flavors for shelf life extension. Processing alters flavor, texture, color, and sweetness, necessitating adjustments.

Clean-Label Supply Chain Considerations

clean label beverages bottled

As the clean-label movement solidifies in the food and beverage industry, stakeholders must overhaul formulations to meet new consumer demands. Transitioning to cleaner labels involves more than ingredient swaps; requires early-stage preparedness and enhanced development processes.

Technical Tips on Product Development Part 1

When developing beverages, choose an acid that enhances flavor and records ingredient lot numbers for traceability. Match anthocyanin colors at the final pH. Fantasy flavors can be natural.

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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