Marketing Clean Label Products is a Focal Point at the Q1 Productions Chicago Conference This November
At the “Leveraging Consumer Health Demands in Food & Beverage Marketing Conference” on November 3rd, Laura (Klibanow) Dembitzer will discuss clean label marketing and join a panel on FDA nutrition label changes.
Tips for Successful Product Development
Functional food and beverage innovation dominates today’s market, with sales projected to reach US$279 billion by 2021, marking over 60% growth from 2014.
Meet Aparna Oak, Manager of Flavor Innovation, Judge of World Beverage Innovation Awards 2016
Meet Aparna Oak, Manager of Flavor Innovation, Judge of World Beverage Innovation Awards 2016.
Clean Label Will Be the Focus of SupplySide West 2016
Low-calorie RTD cocktails like hard seltzer tap into the demand for healthier alcoholic beverages. Brands such as Spiked Seltzer and Truly Spiked and Sparkling offer sparkling options with less sugar and calories.
Imbibe’s Marketing Coordinator to present on The Future of Functional Beverages at WFFC Annual Seminar
Imbibe announces Ilana Orlofsky’s presentation at the WFFC annual seminar on September 14, 2016, focusing on consumer behavior and functional beverages. The event features industry experts from Tyson Foods, DIANA Pet Food, NYC Institute of Aromatherapy, and Symrise.
Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category
Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.
Alternative & Enhanced Waters: A New Opportunity for Brand Owners
Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as “better-for-you” options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.
Andy Dratt, EVP at Imbibe, to present on Sparking Beverage Innovation at SupplySide West
Don’t miss Imbibe’s Executive Vice President, Andy Dratt, speaking at the SupplySide West 2016 workshop: “Sparking Beverage Innovation.” Join him on October 5, 2016, at 1:30pm PDT.
#TrendSpotting: Chicago Edition
We explored Chicago’s Logan Square and West Loop neighborhoods, sampling innovative menu items. Highlights included Lula Cafe’s botanical Tijuana Brass Band drink, Seasons Soda Bitter Lemon Soda, and Owen & Alchemy’s savory juice.
Imbibe and Kendall College to Co-Host Cocktail Creation and Innovation Event
Join us for an evening dedicated to exploring cocktail innovation from two distinct perspectives. Chef Elaine will offer insights from her culinary expertise, while Imbibe will delve into the food science behind cocktails.