Sugar reduction remains one of the most persistent and high-impact challenges facing the food and beverage industry today. With 74% of packaged foods in the U.S. containing added sugars, reformulation is no longer a trend—it’s a strategic imperative for brands that want to remain relevant and competitive.
The pressure is coming from all sides. Consumers are increasingly health-conscious, with over 60% reporting efforts to limit or avoid added sugars in their diet, according to the International Food Information Council. At the same time, global regulatory forces—from sugar taxes to front-of-pack labeling initiatives—are forcing companies to reconsider how they deliver sweetness, nutrition, and transparency in a single product experience.
For product developers, this shift demands more than just swapping out sugar for a substitute. Sugar impacts a product’s mouthfeel, bulk, browning, and shelf stability—properties that can’t be easily replicated. Formulating with alternatives like stevia, allulose, monk fruit, or rare sugars requires deep technical knowledge, a nuanced understanding of ingredient interactions, and a firm grasp of regulatory requirements. Simply put: mastering sugar reduction is not optional. It’s essential to preserving product integrity and delivering on consumer expectations without compromising on taste.
That’s why Imbibe hosted our Sweetener Micro-Masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space. We distilled the most valuable lessons from our full Sweetener Masterclass into a fast-paced, high-impact session covering everything from clean label trends and taste modulation strategies to the latest regulatory developments. Whether you’re formulating beverages, snacks, or functional foods, this session gave attendees actionable guidance to help their products perform in-market.
Watch the Replay
Missed the session? You can still watch the full webinar and access resources designed to support your innovation journey. At Imbibe, we’re committed to helping brands stay ahead of the curve—because sweetener strategy isn’t just about removing sugar. It’s about delivering better products, built to win.
Ready to take your products to the next level?
Stay ahead of the curve by connecting with Imbibe and accessing our upcoming sessions and exclusive resources. As industry leaders in sweetener formulation and sugar reduction, we provide the expertise and tools product developers need to navigate this complex landscape with confidence. Don’t miss the opportunity to sharpen your competitive edge and master the future of sweetness.
