2024 was a busy one at Imbibe. We’ve crunched the numbers, reflected on our customer’s achievements, and are excited to share a snapshot of our year! 

A Peek Behind the Numbers: 

• This year, our dedicated R&D team clocked in an impressive number of hours in the lab, which translates to a lot of time spent designing, testing, and perfecting the flavors and products you love.  

• We experimented with new ingredients and technologies and weren’t afraid to take risks. This led to some truly exciting innovations! We also explored complex flavor combinations that delivered unique and memorable sensory experiences. 

• Our FIRST time exhibiting at SupplySide West was overwhelmingly positive and we love the fact that we’re still connected with many of the industry players we met there! 

• 10+ ingredient launches, alongside our customers launching products in several categories including protein, hydration, energy drinks, CSDs, dessert sauces, tea, flavored syrups, and sparkling water. 

Looking Ahead: 

2024 has set the stage for an even more exciting 2025. We’re energized by our accomplishments and eager to continue pushing the boundaries of flavor and innovation. Thank you to our incredible team, partners, and customers for making last year so special! 

Stay tuned for more updates in 2025 and learn more about our product development services, flavors, and ingredients.