Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Sweetness with Less Sugar and Calories

Posted: August 18, 2020
In: In the Media

Sales of beverages in the United States will expand to more than $160 billion in 2020, up from $150 billion during 2019, according to Packaged Facts, Rockville, Md. The market researcher forecasts sales may exceed $170 billion by 2024, and natural high-intensity sweeteners will fuel innovation and help contribute to growth…

Holly McHugh, marketing associate at Imbibe, Inc., Niles, Ill., said, “Brands have to decide the tactics they want to use to maintain the sweetness levels that consumers expect. There are many ways brands can achieve sweetness and market their approach to consumer.”

Read the full article in Food Business News.

monk fruit, stevia, sugar, sugar reduction

Keep Reading:

Nostalgia, Hydration Shape 2026 Beverages

Across the globe, nostalgia-driven flavors, upgraded hydration solutions, and functional nutrition claims are converging to redefine how people connect with what they drink and eat.

Cellular Health: The Next Big “Everyday Function” Trend (2026–2031)

Cellular health is emerging as the next everyday function, with new ingredients and formulation challenges shaping future food and beverage innovation.

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!