Boosting energy, limiting fatigue

Posted: May 4, 2020
In: In the Media

Delivering On Promise

Energy drinks are a popular delivery format in in the sports nutrition market. Nutrition Business Journal (NBJ) reported sports energy and hydration drinks accounted for 66% of the nearly $36 billion sports nutrition market in 2018. While this is a huge share, growth of these drink products has remained steady near 7.5% since 2018 and is expected to hold steady through 2021.

Delivering on promises and consumer demands is also a big trend in sports nutrition energy. Holly McHugh of beverage consultant firm Imbibe Inc. noted “clean” energy and transparency are big label trends for energy drinks. These are also in play for RTM and other formats.

beverage trends, sports nutrition

Keep Reading:

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).

Imbibe Develops Pea Protein Masker

Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.

Flavor Drop: English Toffee & Strawberry Basil

Strawberry Basil, a marriage of sweet and savory, has emerged as a trend in the food and beverage industry. Toffee, a confectionary classic, is experiencing a resurgence in popularity.