Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Curcumin Spicing Up Food and Beverage

Many supermarket aisles include products with turmeric on their ingredient statements. Turmeric has been used as a natural coloring agent for some time in the food and beverage industry, but with the proliferation of functional food and beverage, use of the super root has exploded. Curcumin is the main active ingredient in turmeric responsible for its natural color and is also suggested to have a laundry list of benefits such as strong anti-inflammatory properties, improved brain function, lowered risk of brain diseases like Alzheimer’s, lowered risk of heart disease, anti-cancer effects and improved mood.

Read the full article on Natural Products Insider.

Keep Reading:

Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system. Knowing which tool to reach for is...
READ MORE

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
READ MORE

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.